Will Streaming Services Bring About the Fall of Live Cinema?
December 17, 2020
This past year saw the closure of all movie theaters in order to avoid super-spreader events of the Coronavirus. With this came delays of big blockbuster movies until 2021 and people realizing they may not see their anticipated movies for another year – that is, until Trolls: World Tour came out.
Despite the sequel to the 2016 movie Trolls being much less anticipated than, for example, the new Black Widow movie Marvel had been teasing, its release is what began the upcoming wave of change and new trend that followed until the end of the year. World Tour, despite the pandemic, had released to a select few theaters in April of 2020, as well as for digital rental. The theatrical releases made a slow rise to grossing about $50 million in the box office, but the digital release is estimated to have grossed $150 million, placing it second to Disney’s live-action Mulan for the most popular digitally released title according to The Hollywood Reporter as of October.
And with this surprising turn out for Trolls: World Tour, AMC Theatres and Regal Cinemas announced that they would no longer show movies that would simultaneously be available for digital rental. This controversy sparked speculation on whether more delayed films would release digitally, and what will happen to the tradition of seeing a movie in a theater if more films were to be released for streaming. This worry fell off when it seemed that any big blockbusters, such as Marvel Studio’s Black Widow or Warner Brothers’ Wonder Woman 1984, would continue to be delayed until 2021, when cases go down and more people could see it in theaters.
This took a turn in early December, when Warner Bros. revealed that not only would Wonder Woman be given a theatrical release, but it would also be available to stream on HBO Max. Alongside the long-awaited DC Comics film, Warner Bros. will also put their upcoming movies on HBO Max as well. Reminiscent of the decisions made by AMC and Regal earlier this year, theaters will be lowering ticket prices for theatrically released Warner Bros. films in protest of the streaming releases. Despite this, the company hasn’t rescinded their decision. Unlike Trolls: World Tour, countless viewers would be willing to make HBO Max subscriptions to see Wonder Woman, and since the streaming service is own by WarnerMedia, the film production company will not be risking large financial losses by partnering with HBO Max to show their films.
So to answer the question of whether or not streaming services will bring about the death of in-person cinema: it’s fairly doubtful. Despite the convenience of being able to stay home and watch a movie, and having a subscription to see other films and original TV shows, many moviegoers enjoy the ability to go out with friends or family, buy some snacks, and sit down in a theater with a much larger screen and higher quality audio than they may find at home. And from a production company standpoint, the high risk of box office losses is too great to do a digital release; this is why Black Widow hasn’t yet been slated to release on Disney+, because despite the possibility of subscriptions rising in order to see the movie, Marvel Studios and Disney by extension know that they can ultimately make much more in the box office if they waited until it was safe to release theatrically.
For all the movie theater fanatics out there, you won’t have to worry about losing your favorite cinematic medium for quite some time. So when the pandemic is done and over with, go out, buy some popcorn, and see that movie you’ve waited so long to see.
Lily C • Feb 10, 2021 at 9:03 am
That’s a relief I was worried from the title we might loose movie theaters! But everything you said makes a lot of sense so I’m feeling a little relieved.
Brian • Feb 10, 2021 at 7:38 am
I would hope cinemas continue to stick around. While streaming services have the great benefit of watching at any time or place, the atmosphere of a movie theater is difficult to replicate, and in my opinion would be a great loss if theaters were replaced.
Ryan • Dec 23, 2020 at 10:10 am
Good points and I agree with them and I’m glad that you discussed WarnerMedia’s decision on doing theatrical and HBO Max releases simultaneously. I think mentioning SpongeBob’s third film, Sponge on the Run would have been good here too because it had an interesting release. Sponge on the Run was released on Netflix all over the world except for the United States but why? The reason behind this is because Viacom wanted the film to be released on their own streaming service CBS All Access, soon to be Paramount+. Viacom wants to have exclusives on their streaming service to get subscriptions hence why the film has not been available here in the United States and this decisions alongside WarnerMedia’s move gives us an idea of what will come in the future. I think big blockbuster hits like the Marvel and Star Wars movie will stay in theaters because of their financial successes because even Disney puts their movies that aren’t so popular like Pixar films, in this case Soul, only on their streaming service but Viacom and WarnerMedia both having new streaming services that have to compete with big contenders like Netflix and Disney+ will need to have exclusives to get people to subscribe to their service which is why the companies are doing these exclusive or simultaneous releases. This is merely my speculation on the matter so obviously might not be the case but I see good signs of this being how things will go for now.
Audrey LaPre • Dec 23, 2020 at 9:58 am
Great article! I can’t wait for the movie theaters to open again.
Danielle Dulude • Dec 18, 2020 at 9:55 am
This article brings up a few valid points. If movies skip to gong straight to streaming services there will no longer be a need to go to cinemas. Many of these theaters have already been closed because of the pandemic. As is the current state of the last few years fewer people have been going to cinemas.
Amelia • Dec 18, 2020 at 9:49 am
This was super insightful…I cant wait until theaters are open again!!
Joseph Hale • Dec 18, 2020 at 8:25 am
I’m Accually curious on how they can stream durning covid
Edward Owens • Dec 18, 2020 at 8:13 am
Great article and also very valid points and statistic.